We’re not an agency.
We’re Roan Pony.
Distinctly original marketing for modern equestrian brands
At Roan Pony, we’re true-blue horse people who are deeply rooted in the horse world. We get you because we are you — and we’re your customer, too.
We’re also obsessive marketers with years of experience in social and digital experience for global media companies, luxury fashion brands, and iconic entertainment personalities. We bring that depth of expertise, industry-leading insights, and our signature fearless creative to everything we do.
Our clients are the high-profile brands, industry pioneers, and emerging businesses that the equestrian world looks to. Let’s give them something worth watching.
Social media
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Creative
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Strategy
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Consulting
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Social media
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Creative
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Strategy
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Consulting
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Social media ✶ Creative ✶ Strategy ✶ Consulting ✶ Social media ✶ Creative ✶ Strategy ✶ Consulting ✶
A note from our founder
JESSIE LOCHRIE
I’ve been riding since I was a little girl and working in marketing — as a copywriter, e-commerce executive, social media strategist, and more — for over a decade. I’ve worked with platforms like Oprah’s Book Club, Apple Books, and Walmart, as well as equestrian leaders like NOËLLE FLOYD, Kastel Denmark, United States Hunter Jumper Association, and Manhattan Saddlery.
I founded Roan Pony because I felt equestrian marketing needed something different: a fresh, authentic, and slightly offbeat voice. An agency with serious corporate marketing chops that keeps pace with the world outside our bubble, while staying deeply rooted in the specific, unique realities of the equestrian world.
My vision of modern, scroll-stopping marketing for this moment, for horse people, has resonated. If you’re here, you get it too. If you need a business partner who speaks your language in the barn and in the boardroom, who honors our sport and our horses without being afraid to laugh at them a little — you’re in the right place.